Introduction – MarTech Transformation
MarTech Transformation enables global brands to deliver personalized, scalable customer engagement across markets. For decentralized cosmetics enterprises, fragmented tools and manual processes limit agility and growth. This case study demonstrates how MarTech Transformation unified marketing execution, data, and governance across brands and regions.
Customer
A global cosmetics enterprise managing 20 brands across six regions and 150 countries.
Business Objective
The organization sought to improve customer penetration and revenue growth by enabling personalized marketing at scale. Key goals included increasing agility, improving cross-brand visibility, reducing manual effort, and aligning leadership around a unified digital vision.
Scope of Services
BXITech partnered with leadership to define a customer-centric MarTech vision and conducted opportunity sizing to drive alignment. Four cross-functional agile pods were established to test and scale personalization use cases. A shared marketing data environment enabled on-demand insights, while a multi-year roadmap aligned long-term value capture with sprint-level delivery.
Benefits
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Unified customer marketing vision
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Faster experimentation and execution
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Improved visibility across brands and regions
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Scalable agile marketing model
Impact – MarTech Transformation
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~$250M projected cost savings
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~15% projected revenue growth
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80+ initiatives delivered over 2.5 years
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100% leadership alignment
