The hospitality industry is undergoing a fundamental shift. Guest expectations are evolving faster than traditional systems can adapt, and hotels are no longer competing on service alone — they are competing on experience orchestration, digital maturity, and operational intelligence.

At BXI Technology, our Hospitality Center of Excellence (COE) is built to solve this exact challenge.
We don’t just modernize systems — we integrate products, data, and experiences into one connected ecosystem that enables hotels to operate smarter, personalize at scale, and create differentiated value for guests.

Why Hospitality Needs a COE Today

Despite large investments in technology, most hotels still face the same structural problems:

  • Fragmented guest journeys

  • Disconnected backend systems

  • Rigid legacy platforms

  • Slow personalization capabilities

  • Minimal real-time intelligence

  • Limited actionable insights for decision-making

A Hospitality COE provides a unified framework that connects these scattered layers and accelerates digital transformation across the entire guest lifecycle — from booking to checkout, and beyond.

Core Hospitality Products: The Foundation of Modern Operations

Hotels rely on a complex stack of operational platforms. BXI Technology strengthens this foundation through modernization, integration, and composability across:

  • Property Management Systems (PMS)

  • Central Reservation Systems (CRS)

  • Point of Sale (POS)

  • IBE and Web Platforms

By transforming these core systems into flexible, microservices-driven components, hotels gain the ability to scale seamlessly, automate routine functions, and unlock richer guest insights.

Disruption in Customer Experience: Engineering the Next Era of Hospitality

Guest experience is no longer about touchpoints — it’s about intelligent continuity.
Our COE introduces customer experience technologies that help hotels shift from service delivery to experience engineering:

Composable Architecture

Build, extend, and innovate without being trapped in monolithic systems.

Chatbots & Conversational AI

Enable instant, personalized support across languages and channels.

Omni-Channel Digitization

Connect guests across mobile, web, kiosk, social, and in-stay platforms.

Sentiment Analytics

Understand guest emotions in real time and act before issues escalate.

These capabilities transform every interaction into a meaningful, data-driven experience.

Transformation Services: Turning Vision into Scalable Reality

Technology alone doesn’t drive transformation — execution does.
Our Hospitality COE provides a full suite of transformation services to help hotels build the future with confidence:

  • Digital Consulting & Transformation Strategy

  • Application Engineering & System Integration

  • Customer Engagement & Experience Design

  • Data Management & Actionable Insight Services

From modernization programs to AI-led operational redesign, we help hospitality brands transition from reactive to proactive operations.

The Outcome: Smarter Operations, Happier Guests, Stronger Business

A connected hospitality ecosystem powered by BXI Technology’s COE delivers measurable impact:

  • Higher guest satisfaction through personalization

  • Reduced operational friction

  • Faster decision-making powered by real-time data

  • Scalable digital platforms for future growth

  • Improved revenue through targeted engagement

  • Consistent, integrated experiences across every touchpoint

In a market where expectations shift daily, the ability to operate intelligently is no longer an advantage — it’s a necessity.

Looking Ahead: Hospitality in 2026 and Beyond

The next phase of hospitality transformation won’t be defined by isolated tools.
It will be defined by connected intelligence, composable platforms, and experiences that feel effortless.

BXI Technology’s Hospitality COE is built to help hotels lead that future — not chase it.

Customer

A multinational restaurant chain based in the United States, operating thousands of locations across multiple regions. With rapid digital adoption, rising commodity and labor costs, and a major consumer shift toward delivery platforms, the company needed a modern, data-driven strategy to strengthen customer engagement and drive revenue growth across channels.

Business Objective

The customer wanted to:

  • Drive transformative customer engagement using AI and personalization

  • Build a unified customer data strategy to identify and target prospects across channels

  • Deliver omnichannel, tailored experiences that increase restaurant visits

  • Expand value-added products and services based on customer insights

  • Develop a business and MarTech strategy capable of bottom-line impact

  • Create a 360-degree customer view combining first- and third-party data

  • Enable real-time personalization to drive incremental revenue and growth

Scope of Services

BXI partnered with the customer to design and implement a data-driven marketing and personalization engine, including:

AI-powered data engine:

  • Built a 360-degree customer profile by combining first-party data with Epsilon third-party data

  • Assigned unique customer IDs to enable precise targeting and engagement

  • Created insights to identify new revenue opportunities at customer and segment level

CDP integration and MarTech activation:

  • Connected Epsilon identity to a new Salesforce CDP

  • Optimized Salesforce Marketing Cloud for email, mobile and digital engagement

  • Implemented Marketing Cloud Personalization for real-time experiences

  • Enabled Marketing Cloud Intelligence for advanced analytics

  • Streamed and modeled data into a unified lakehouse to enable personalization, segmentation and enrichment

Real-time automation and insights:

  • Delivered real-time data integrations to power personalization engines

  • Enabled real-time insights for demand forecasting, supply planning and new product launches

Benefits

  • Unified and enriched customer identity across digital channels

  • Personalized engagement driving repeat visits and loyalty

  • Real-time personalization across email, app and digital touchpoints

  • Advanced analytics enabling new revenue opportunities

  • Unified data architecture enabling smarter segmentation and targeting

  • Real-time insights for product launch and pricing decisions

  • Scalable MarTech foundation connecting data, personalization and execution

Impact

  • 550 million dollars incremental revenue opportunity over five years

  • Real-time personalization across customer journeys

  • Unified lakehouse architecture enabling smarter segmentation

  • Continuous real-time insights improving product launch and regional decisions

 

ABOUT THE CLIENT

A Leading Hospitality IT Solutions Provider in the US

BUSINESS OBJECTIVE

The client required support for property migrations, operations, and application management to maintain stability and scalability for thousands of connected hotel properties.

 SCOPE OF SERVICES

  • BPO and Application Development & Maintenance (ADM)
  • Property migrations: onboarding first wave of hotels onto new digital backbone
  • Operational support across hospitality applications

 BENEFITS 

  • Increased operational stability across migrated properties
  • Faster onboarding of hotels into centralized IT ecosystem

 IMPACT

  • Streamlined digital adoption for newly onboarded properties
  • Reduced downtime and improved guest-facing system reliability

ABOUT THE CLIENT

A leading international developer and operator of premium hotels & resorts

BUSINESS OBJECTIVES

The customer aimed to enhance guest experience, improve online conversions, and modernize digital touchpoints across all properties. They required a connected, data-driven hospitality platform that integrates customer journeys across booking, stay, loyalty, and service touchpoints.

SCOPE OF SERVICES

End-to-end IT services for hospitality operations
Development of a unified Connected Customer Experience Platform
Integration of booking engines, loyalty systems, and CRM

Multi-property digital experience standardization

BENEFITS

  • Strengthened brand visibility and recognition globally
  • Higher customer loyalty due to consistent digital service experience
  • Operational efficiency through integrated digital systems

IMPACT

  • 63% increase in online resort bookings
  • 27% increase in cross-property customer engagement
  • Standardized digital experience across all international properties