The hospitality industry is undergoing a fundamental shift. Guest expectations are evolving faster than traditional systems can adapt, and hotels are no longer competing on service alone — they are competing on experience orchestration, digital maturity, and operational intelligence.

At BXI Technology, our Hospitality Center of Excellence (COE) is built to solve this exact challenge.
We don’t just modernize systems — we integrate products, data, and experiences into one connected ecosystem that enables hotels to operate smarter, personalize at scale, and create differentiated value for guests.

Why Hospitality Needs a COE Today

Despite large investments in technology, most hotels still face the same structural problems:

  • Fragmented guest journeys

  • Disconnected backend systems

  • Rigid legacy platforms

  • Slow personalization capabilities

  • Minimal real-time intelligence

  • Limited actionable insights for decision-making

A Hospitality COE provides a unified framework that connects these scattered layers and accelerates digital transformation across the entire guest lifecycle — from booking to checkout, and beyond.

Core Hospitality Products: The Foundation of Modern Operations

Hotels rely on a complex stack of operational platforms. BXI Technology strengthens this foundation through modernization, integration, and composability across:

  • Property Management Systems (PMS)

  • Central Reservation Systems (CRS)

  • Point of Sale (POS)

  • IBE and Web Platforms

By transforming these core systems into flexible, microservices-driven components, hotels gain the ability to scale seamlessly, automate routine functions, and unlock richer guest insights.

Disruption in Customer Experience: Engineering the Next Era of Hospitality

Guest experience is no longer about touchpoints — it’s about intelligent continuity.
Our COE introduces customer experience technologies that help hotels shift from service delivery to experience engineering:

Composable Architecture

Build, extend, and innovate without being trapped in monolithic systems.

Chatbots & Conversational AI

Enable instant, personalized support across languages and channels.

Omni-Channel Digitization

Connect guests across mobile, web, kiosk, social, and in-stay platforms.

Sentiment Analytics

Understand guest emotions in real time and act before issues escalate.

These capabilities transform every interaction into a meaningful, data-driven experience.

Transformation Services: Turning Vision into Scalable Reality

Technology alone doesn’t drive transformation — execution does.
Our Hospitality COE provides a full suite of transformation services to help hotels build the future with confidence:

  • Digital Consulting & Transformation Strategy

  • Application Engineering & System Integration

  • Customer Engagement & Experience Design

  • Data Management & Actionable Insight Services

From modernization programs to AI-led operational redesign, we help hospitality brands transition from reactive to proactive operations.

The Outcome: Smarter Operations, Happier Guests, Stronger Business

A connected hospitality ecosystem powered by BXI Technology’s COE delivers measurable impact:

  • Higher guest satisfaction through personalization

  • Reduced operational friction

  • Faster decision-making powered by real-time data

  • Scalable digital platforms for future growth

  • Improved revenue through targeted engagement

  • Consistent, integrated experiences across every touchpoint

In a market where expectations shift daily, the ability to operate intelligently is no longer an advantage — it’s a necessity.

Looking Ahead: Hospitality in 2026 and Beyond

The next phase of hospitality transformation won’t be defined by isolated tools.
It will be defined by connected intelligence, composable platforms, and experiences that feel effortless.

BXI Technology’s Hospitality COE is built to help hotels lead that future — not chase it.

Customer

A well-known American restaurant chain specializing in pizza and pasta, serving customers across dine-in, takeout, and delivery channels. Known for its wide menu, strong brand presence, and national footprint.

Business Objective

The restaurant wanted to expand its value-added products and services to strengthen customer loyalty and increase repeat visits.
Key goals included:

  • Delivering personalized customer experiences across channels

  • Building a modern MarTech strategy

  • Improving customer engagement and loyalty

  • Driving revenue growth through tailored experiences and promotions

  • Competing effectively with digital-first delivery platforms

Scope of Services

The project focused on enabling next-generation customer engagement through:

Digital & MarTech Strategy

  • Assessment of current customer engagement model

  • Identification of gaps in customer personalization

  • Modern MarTech roadmap creation

Customer Experience Transformation

  • Unified customer journeys across app, web, in-store, and delivery

  • Personalization engines for offers, promotions, and menu recommendations

Real-Time Insights & Automation

  • Real-time automations across marketing and operations

  • Intelligent insights to anticipate supply & demand

  • Predictive recommendations for new product launches

Benefits

Real-Time Automations & Insights

  • Real-time data helped anticipate supply and demand across regions

  • Faster identification of trending menu items

  • Enabled smarter, localized promotions

  • Supported quick launch of new products

  • Strengthened customer lifetime value

Impact

$550M incremental revenue opportunity over 5 years

Driven by personalization, targeted marketing, and customer engagement initiatives.

Additional Impact:

  • Increased visits across dine-in and delivery channels

  • Higher customer retention

  • Efficient campaign performance through automated segmentation

Customer

A Fortune 500 enterprise and the world’s largest producer of potash and phosphate fertilizer.

Business Objective

  • Provide a scalable skilled resource pool.
  • Establish an innovation delivery model leveraging DevOps, automated testing, and continuous improvement.
  • Leverage evolving technologies including RPA, AI, IoT.
  • Strengthen Data & Analytics capabilities.
  • Drive Tool Rationalization across the IT landscape.
  • Enable Application and Infrastructure Modernization to support future-ready operations.

Scope of Services

The services were delivered across both applications and core IT infrastructure.

Application Services

  • Managing 169 applications (Key Apps: SAP, Salesforce, Power BI, Maximo, Azure).
  • Application support, maintenance, and minor changes.
  • Quality Assurance for major development and project requirements.

Infrastructure Services

  • 24/7 Service Desk for L1 & L1.5 support in four languages: English, Brazilian, Portuguese, and Spanish.
  • Server and storage support, data center management, cloud operations administration (IaaS), VDI, middleware, database administration, EUC/workplace services.
  • Managed network services, service desk services and user administration, disaster recovery, and cybersecurity operations.

Benefits

  • Integrated operational model delivering agility, productivity, and scalability.
  • Business-aligned SmartOps enabling self-service, self-healing, and auto-healing.
  • Unified Operations Centre consolidating Service Desk L1/L1.5 and tools.
  • Enterprise-wide DevOps rollout supported by standardized tools, frameworks, and accelerators.
  • SEED team driving comprehensive digital transformation including blockchain, supply chain optimization, scaling AIoT, and customer experience enhancements.
  • Technology-led Industry 4.0 transformation for business processes.
  • Legacy-to-Cloud migration, SAP S/4HANA, and SAP mobility for mining workers.
  • Application modernization using Low-Code/No-Code tech stack.
  • Data analytics transformation enabling AI scaling and advanced data science capabilities.

Impact

  • 45% ticket reduction through automation.
  • Up to 70% reduction in equipment breakdowns.
  • ~43% YoY cost optimization over 5 years.
  • >95% process and system uptime.
  • 70% improvement in utilization across 3 years.

ABOUT THE CLIENT

A Leading Hospitality IT Solutions Provider in the US

BUSINESS OBJECTIVE

The client required support for property migrations, operations, and application management to maintain stability and scalability for thousands of connected hotel properties.

 SCOPE OF SERVICES

  • BPO and Application Development & Maintenance (ADM)
  • Property migrations: onboarding first wave of hotels onto new digital backbone
  • Operational support across hospitality applications

 BENEFITS 

  • Increased operational stability across migrated properties
  • Faster onboarding of hotels into centralized IT ecosystem

 IMPACT

  • Streamlined digital adoption for newly onboarded properties
  • Reduced downtime and improved guest-facing system reliability