Customer

This GCC IP monetization case study showcases how a Global Capability Center (GCC) enabled a global software and technology enterprise to convert acquired intellectual property into revenue-generating digital assets. The customer is a multinational software organization that established its Global Capability Center to centralize product engineering, innovation, and IP monetization initiatives.

The initiative demonstrates how a GCC can evolve beyond a cost-focused delivery model into a strategic innovation and commercialization hub. By modernizing legacy products, embedding AI capabilities, and accelerating go-to-market execution, the organization successfully transformed its IP portfolio into scalable commercial offerings while driving measurable business outcomes.

Business Objective

The primary objective of this GCC-led IP monetization program was to reduce dependency on legacy products and unlock new, scalable digital revenue streams.

Key objectives included:

• Diversifying the organization’s revenue profile

• Monetizing existing software assets and acquired intellectual property

• Modernizing products with AI-enabled capabilities

• Expanding service offerings and commercial engagement models

• Improving global product roadmap alignment and market responsiveness

This transformation repositioned the Global Capability Center as a growth enabler rather than a traditional support function.

Scope of Services

BXI Technology partnered closely with the customer’s Global Capability Center to deliver an end-to-end IP monetization and product transformation program. The scope of services included:

• Assessment and rationalization of acquired IP and legacy software assets

• Product modernization focused on scalability, performance, and innovation

• Establishment of innovation centers to accelerate roadmap execution

• Creation of a dedicated customer success capability to improve renewals, cross-sell, and up-sell performance

• Product engineering investments to infuse AI and advanced analytics into core platforms

• Commercial enablement to support new engagement models and indirect sales channels

• Global delivery support across multiple geographies with optimized sourcing timelines

The program emphasized rapid execution while maintaining product stability, market relevance, and long-term value realization.

Benefits

• Diversified revenue streams through structured IP monetization

• Improved customer retention and renewal outcomes

• Faster product innovation cycles enabled by modern engineering practices

• Reduced operational inefficiencies from legacy product structures

• Enhanced commercial reach through partner-led and indirect channels

• Stronger alignment between product strategy, engineering, and go-to-market execution

Impact

• 7 solution areas successfully commercialized

• 6-month sourcing and integration timeline achieved

• 14+ global customers onboarded

• Major product releases delivered within 12 months of IP acquisition

• Software labs established across 2 continents and 14 locations

Customer

This Global Capability Center (GCC) IT transformation case study showcases a long-term strategic partnership between BXI Technology and a global enterprise that established a dedicated GCC under an Equity Joint Venture model. The GCC was designed to centralize enterprise IT operations, automation, governance, and global service delivery across critical business functions.

Over more than a decade, the GCC evolved from a fragmented operational setup into a globally integrated IT and operations hub. The engagement positioned the Global Capability Center as a core driver of enterprise-wide efficiency, automation, and governance rather than a traditional support unit.

Business Objective

The primary objective of this GCC enterprise IT transformation initiative was to modernize and standardize global IT and operational processes while achieving long-term cost optimization and scalability.

Key business objectives included:

• Driving global business restructuring through a GCC-led model

• Improving enterprise performance across portfolios

• Eliminating process redundancies and duplicated workflows

• Strengthening regulatory compliance and reporting governance

• Accelerating automation and AI adoption across business functions

• Optimizing IT and operational costs at a global scale

This transformation repositioned the GCC as a strategic partner enabling continuous business improvement.

Scope of Services

BXI Technology partnered with the customer to deliver a comprehensive GCC transformation and managed services program, covering Total IT and operational governance.

The scope of services included:

• Deployment of integrated IT and operations delivery teams across functions

• Enterprise-wide process standardization and rationalization

• Creation of an Automation Center of Excellence (CoE) with AI enablement

• Implementation of governance and risk management aligned with regulatory requirements

• Establishment of a hub-and-CoE delivery model to consolidate global operations

• Tooling for workload allocation, prioritization, and monitoring

• End-to-end operational and financial management under a unified IT scope

The engagement operated under a structured Equity JV governance model, ensuring alignment between strategic objectives and execution.

Benefits

• Improved global operational alignment and visibility

• Standardized enterprise processes across regions

• Stronger regulatory compliance and audit readiness

• Increased agility in technology and automation adoption

• Scalable Global Capability Center operating model

• Enhanced governance transparency and decision-making efficiency

• Faster response to business ramp-up and transformation initiatives

Impact

• 10+ years of sustained GCC strategic partnership

• 395 SOPs rationalized to 25 in fund operations

• Enterprise Automation CoE established

• AI implementation across multiple market segments

• Continuous green audit compliance achieved

• Globally integrated delivery across multiple geographies

• Zero material financial risk under third-party operating model