Tag: Retail

The Imperative for Change

Managing 20 brands across six regions and 150 countries, this cosmetics leader had a strong global footprint but struggled with scale and efficiency.

A decentralized operating model—with disparate technologies and manual marketing processes—limited agility, visibility, and the ability to act on market opportunities.

Key challenges included:

  • Limited visibility across brands and regions
  • Disparate marketing systems slowing agility
  • Manual processes restricting personalized marketing at scale
  • Inability to scale global marketing solutions effectively

The result? Missed opportunities, inconsistent customer experiences, and higher operational costs.

The Transformative Solution

To unlock efficiency and transform global marketing operations, the company redefined its marketing model:

  1. Personalized Customer Marketing Vision – A top-down vision was established with clear opportunity sizing to align teams and drive excitement.
  2. Agile Pods for Execution – Four cross-functional pods were set up to test personalized marketing use cases in live markets.
  3. Data-Driven Insights – A dedicated customer marketing data testing environment enabled pods to generate insights on-demand and measure impact.
  4. Strategic Alignment – A multi-year value capture plan was aligned with sprint-level planning to ensure continuous delivery of results.

The Business Impact

The shift to personalized, agile marketing operations drove measurable business impact:

  • 5% of additional sales through improved customer engagement.
  • Income in monetized data enabling new revenue streams.
  • 20% savings on acquisition costs from efficient, data-driven marketing.
  • Time to Market: 6–12–18 months, accelerating global go-to-market execution.
Acquisition Cost Savings
0 %
Additional Sales
0 %
Time to Market
6 - 0 Months

Growth Vision

With its global marketing transformation, the cosmetics brand is positioned to:

  •  Increase customer penetration with personalized marketing strategies
  •  Continue building niche offerings for specific markets
  •  Drive operational efficiency to expand into new products and services

The Imperative for Change

As retailers and e-commerce players expand into multichannel distribution, the real challenge lies in solving e-commerce integration challenges. Businesses need to connect applications, retail systems, and partner networks into a single ecosystem to achieve unified commerce success.

Common e-commerce integration challenges include:

  •  Lack of end-to-end process visibility in e-commerce operations
  •  Inefficient integrations blocking digital commerce growth
  •  Siloed data that slows multichannel distribution decisions
  •  Weak governance across e-commerce applications and integrations

For high-volume, fast-moving retail, these disconnected systems make it difficult to scale efficiently and achieve true unified commerce success.

The Transformative Solution

To overcome e-commerce integration challenges and accelerate digital commerce growth, supply chain leaders should:

  1. Evaluate integration gaps – assess how disconnected systems impact multichannel distribution.
  2. Select the right-fit integration platform – benchmark vendors across business, technology, and ecosystem support.
  3. Execute with a robust integration plan – co-create roadmaps with the chosen integration platform provider to achieve unified commerce success.

The Business Impact

The transformation delivered measurable growth outcomes:

  • 15–20% revenue added through optimized digital operations.
  • 0.5-1% improvement in commercial margin, enhancing overall profitability.
  • Time to Market: 3–6–9 months, enabling faster execution and scaling.

Growth Vision

Consider a leading clothing division that wanted to accelerate digital commerce growth through channel partners. The challenge was choosing the right integration platform to ensure multichannel distribution success.

By adopting an integration-first approach, the brand empowered partners, overcame key e-commerce integration challenges, and achieved measurable, profitable growth—delivering true unified commerce success.