Marketing Lead

Job Title: Marketing Lead

Location: Pune (Hybrid)
Employment Type: Full-Time

Exp: 8+ Years

About the Role:

We are seeking a dynamic and strategic Marketing Lead to drive brand growth, market penetration, and revenue expansion across diverse channels. This role demands a visionary leader with a deep understanding of consumer behaviour, brand strategy, and global marketing compliance.

Key Responsibilities:

• Brand Strategy & Market Penetration:
  Develop and execute comprehensive brand strategies to enhance market presence and drive customer engagement across target segments.
• Revenue Growth via Channel Diversification:
  Identify and implement new marketing channels and partnerships to expand revenue streams and improve ROI.
• Cold Chain & Retail Visibility Strategy:
  Design and lead initiatives to optimize cold chain marketing and enhance product visibility in retail environments.
• Consumer Insights & Innovation:
  Leverage data-driven insights to understand consumer needs and preferences, driving innovation in product positioning and marketing campaigns.
• Global Brand Compliance & Localization:
  Ensure brand messaging aligns with global standards while tailoring campaigns to local markets for maximum impact.

Qualifications:

• Proven experience in strategic marketing leadership roles
• Strong analytical skills and experience with consumer research
• Excellent communication and stakeholder management abilities
• Experience in retail, FMCG, or related industries preferred
• Ability to work in a hybrid environment based in Pune

What We Offer:

• Competitive compensation
• Flexible hybrid work model
• Opportunity to lead high-impact marketing initiatives
• Collaborative and growth-oriented work culture