Growth Rate: Overcoming E-Commerce Integration Challenges, Transforming Multichannel Distribution for Unified Commerce Success.

The imperative for change

E-commerce businesses and retailers expanding their multichannel distribution capabilities will need to integrate multiple applications and systems both within and outside the company to strive toward unified commerce capabilities.
In their efforts to build an integrated e-commerce ecosystem often face multiple challenges such as: Lack of end-to-end process visibility and orchestration, Inefficient integration capabilities to meet the business needs, Constrained ability to make effective decisions due to siloed data, Lack of overarching governance and integrations control due to the consumerization of e-commerce applications.
Due to the variety of applications needed to serve the needs of high-volume, high-velocity and high-variability e-commerce activities, many organizations struggle to effectively integrate their business processes.

Supply chain leaders managing technology strategy and selection related to e-commerce initiatives should: Assess the need to invest in an integration platform by evaluating the impact critical challenges hampering e-commerce growth have on the business. Select the right-fit integration platform provider by assessing vendor capabilities across three dimensions: business, technology and ecosystem support. Accomplish e-commerce performance objectives by creating a robust integration plan with the platform provider.