Category: Case Studies

Customer

IT/OT Cost optimization for a Global Automotive Leader
A multinational automotive manufacturer operating across multiple continents, managing complex production environments with deeply integrated IT and OT systems. With thousands of applications across plants, engineering units, and business functions, the organization faced rising operational costs, system complexity, and aging legacy platforms. The customer required a unified and scalable modernization approach to streamline their global technology landscape while maintaining the reliability of mission-critical automation.

Business Objective

The customer aimed to:

  • Reduce rapidly rising IT/OT operational costs without disrupting factory automation

  • Standardize, consolidate, and streamline applications across plants and global regions

  • Replace legacy, high-maintenance systems with modern low-code/no-code (LCNC) platforms

  • Improve system reliability and accelerate change management cycles

  • Strengthen cross-functional governance between Finance, Sourcing, and IT for spend control

Scope of Services

BXI Technologies delivered a global modernization and cost-optimization program:

Application Portfolio Assessment

  • End-to-end evaluation of IT and OT applications across all plants
  • Identification of redundant, obsolete, and underutilized systems

AI-Led Transformation Planning

  • AI-driven mapping of migration and upgrade paths
  • Consolidation strategy for low-code/no-code platforms

Application Modernization via SmartDev

  • Rationalization and modernization of legacy applications
  • Migration to LCNC platforms for faster, more cost-effective delivery

Finance & Sourcing Integration

  • Joint cost governance framework established
  • Contract optimization and license rationalization

Operational Streamlining

  • Removing application sprawl
  • Standardizing automation workflows across plants

Benefits

  • Significant reduction in IT/OT operational costs

  • Faster deployment cycles using LCNC platforms

  • Reduced dependency on traditional development and legacy vendors

  • Improved visibility and control over application sprawl and licensing

  • More reliable automation environment with fewer failures and downtime

  • Stronger partnership between IT, Finance, and Sourcing for continuous optimization

Impact

  • 25–35% reduction in total IT/OT application costs through consolidation

  • 40–50% faster rollout of new automation workflows via LCNC platforms

  • Up to 30% reduction in infrastructure footprint and recurring hosting costs

Customer

Tier 2–4 Market Expansion for a National Retail Brand

For a large national retail brand, Tier 2–4 market expansion became a key growth priority. While the brand had built a strong presence in Tier 1 cities, scaling into emerging markets introduced new complexity. Customer preferences varied widely by region, language played a critical role in engagement, and store performance was inconsistent across locations.

Limited real-time visibility made it difficult for regional teams to spot issues early or guide store managers effectively. To scale with confidence, the retailer needed an AI-led, localized approach that could drive growth while bringing consistency, control, and transparency across its expanding store network.

Business Objective

The retailer set out to:

  • Expand customer penetration and improve conversions in Tier 2–4 cities

  • Deliver localized engagement using regional insights and language-first experiences

  • Improve store-level performance and reduce operational variance

  • Gain real-time visibility into store KPIs

  • Enable store managers with timely, data-backed corrective actions

Together, these objectives created a strong foundation for Tier 2–4 market expansion powered by localized intelligence and scalable retail operations.

Scope of Services

BXI Technologies partnered with the retailer to design and execute a scalable, AI-driven expansion program:

  • Analyzed Tier 2–4 markets and built demand models to identify growth opportunities

  • Deployed vernacular AI assistants across stores to support localized customer interactions

  • Integrated POS, CRM, loyalty, and store operations systems into a unified data layer

  • Rolled out a performance cockpit for regional and store managers to track KPIs

  • Enabled near real-time monitoring of store performance and anomaly detection

This shift moved the organization away from reactive store management toward proactive, insight-led operations. Regional leaders gained a consolidated view of performance, while store managers received actionable guidance tailored to local conditions.

Benefits

As a result, the retailer achieved:

  • Stronger engagement in regional markets through vernacular-first interactions

  • Improved store visibility with real-time KPI tracking

  • Faster identification of performance gaps and store-level issues

  • More consistent, data-backed decision-making by store managers

  • Reduced operational inconsistencies across Tier 2–4 locations

Impact

  • 20–30% increase in Tier 2–4 customer engagement driven by vernacular AI
  • 12–18% higher conversion rates compared to non-localized campaigns
  • 30–40% reduction in store-level performance variance
  • 25–35% faster detection of operational anomalies

Customer

A leading global retailer operating across more than 20 countries undertook a retail cloud infrastructure modernization initiative to support its rapidly growing digital commerce business. As online demand increased across regions, the retailer’s legacy IT infrastructure began to limit performance, scalability, and reliability, especially during peak shopping periods. To sustain global growth and deliver consistent customer experiences, the organization needed a modern, cloud-first foundation that could scale quickly and operate reliably across markets.

Benefits

The retailer set out to:

  • Scale digital and e-commerce operations across 20+ countries

  • Improve platform performance and response times

  • Eliminate bottlenecks caused by aging IT infrastructure

  • Reduce operational costs through infrastructure modernization

  • Enable faster expansion into new geographic markets

  • Ensure high reliability and uptime during peak demand periods

Scope of Services

BXI Technologies partnered with the retailer to modernize its digital infrastructure and improve operational agility. The engagement focused on transforming the core technology foundation to support global scale and growth.

Key areas included:

  • Modernization of existing infrastructure to a cloud-native architecture

  • Migration of critical workloads from legacy systems to the cloud

  • Performance optimization to address latency and response-time issues

  • Implementation of AI-powered optimization tools to improve efficiency

  • Designing a scalable, resilient platform to support global e-commerce traffic

This retail cloud infrastructure modernization program established a resilient digital backbone that could support continuous growth, seasonal demand spikes, and rapid geographic expansion.

Benefits

As a result of the transformation, the retailer achieved:

  • A modern, cloud-ready infrastructure built for scale

  • Improved agility across global e-commerce operations

  • Enhanced platform reliability during high-traffic events

  • Faster market entry enabled by a flexible technology foundation

  • Reduced reliance on legacy systems through AI-driven optimization

Impact

  • 70% of workloads migrated to a cloud-native environment

  • 50% improvement in platform response times

  • 99.99% application uptime achieved

  • 40% reduction in operational costs

  • Expansion into 3 new markets within 12 months

Beyond immediate performance and cost improvements, the modernization effort positioned the retailer for long-term digital scalability. With a cloud-native foundation in place, the organization can continuously optimize operations, launch new services faster, and respond more effectively to changing customer expectations across markets.

 

Customer

Consumer Durables IT Efficiency & Digital Enablement is the focus for a well-known Consumer Goods and Consumer Durables company specializing in Home Appliances.

Business Objective

The company set three strategic priorities to support its next phase of growth:

  • Improve operational efficiency across IT and business processes

  • Expand value-added products and services to grow share-of-wallet

  • Increase customer penetration through better digital experiences

The leadership identified IT modernization as a core lever to enable scale, faster time-to-market, and better support for field operations.

Scope of Services

The Consumer Durables company, operating across the U.S., wanted to improve IT efficiency across its portfolio while simultaneously addressing the needs of field staff for a better digital experience.

A significant merger with a neighboring regional Consumer Durables company, combined with market expansion into new products and services, created increased demand for IT services.

To support this growth, the Enterprise Architecture (EA) team began exploring a platform-based approach to deliver core technical capabilities that could solve current challenges and remain flexible for future needs.

Benefits

  • Centralized and trusted data management enabled better insight generation

  • Standardized governance and validation processes improved control and consistency

Impact

  • 45% cost efficiency achieved through trusted data management, improved governance, and digital enablement across the organization

  • 30% productivity gain driven by early digital engagement for field staff, reducing friction in daily workflows

  • Digitized workflows improved user experience across digital tools

  • Streamlined feedback mechanisms enabled stronger field engagement and continuous improvement

 

Customer

A clothing division needed to work with channel partners to grow digital commerce revenue.

Business Objective

  • Overcoming E-Commerce Integration Challenges

  • Transforming Multichannel Distribution for Unified Commerce Success.

  • A sought to improve its channel partners’ digital commerce capabilities. but was unsure which investments would result in maximum revenue growth.

Scope of Services

E-commerce businesses and retailers expanding their multichannel distribution capabilities will need to integrate multiple applications and systems both within and outside the company to strive toward unified commerce capabilities.

In their efforts to build an integrated e-commerce ecosystem often face multiple challenges such as:

  • Lack of end-to-end process visibility and orchestration

  • Inefficient integration capabilities to meet the business needs

  • Constrained ability to make effective decisions due to siloed data

  • Lack of overarching governance and integrations control due to the consumerization of e-commerce applications

Due to the variety of applications needed to serve the needs of high-volume, high-velocity and high-variability e-commerce activities, many organizations struggle to effectively integrate their business processes.

Benefits

  • We could assess the need to invest in an integration platform by evaluating the impact critical challenges hampering e-commerce growth they have on the business.

  • Help them select the right-fit integration platform provider by assessing vendor capabilities across three dimensions: business, technology and ecosystem support.

  • Accomplished e-commerce performance objectives by creating a robust integration plan with the platform provider.

Impact

  • Roughly has seen a 30% growth in the share of total sales through digital commerce from 2019 to 2021.

  • Most channel partners that we have strategically partnered with on digital commerce efforts are now growing faster and becoming more profitable for us, so our growing digital commerce business serves as a proxy for sustainable, profitable growth.

Customer

A leading e-commerce giant in the European market, operating 20+ consumer brands across six regions and over 150 countries. The business manages a large global portfolio and must coordinate marketing execution across markets with varying maturity, channels, and customer expectations. Their scale demands highly agile marketing operations, centralized intelligence, and personalization at speed.

Business Objective

The customer wanted to:

  • Transform global marketing operations into an agile, scalable operating model

  • Enable personalized, consumer-centric marketing at global scale

  • Increase customer penetration across multiple brands and regions

  • Replace decentralized, manual processes with unified systems and coordinated execution

  • Improve visibility and decision-making across regions and business units

  • Identify and size value opportunities to build adoption and leadership alignment

  • Establish a multi-year digital and MarTech transformation roadmap

Scope of Services

BXI partnered with the customer to execute a global marketing transformation program, including:

Strategic Marketing Transformation

  • Defined the vision & personalization ambition across 20+ brands

  • Created top-down opportunity sizing to secure leadership commitment

  • Established a multi-year value capture plan, linked to sprint-level execution

Operating Model Redesign

  • Designed and launched four cross-functional agile pods

    • personalized campaigns

    • channel operations

    • data & insights

    • experimentation

  • Tested personalization use cases in-market with real customers

Data & Measurement Enablement

  • Built a customer marketing data testing environment

  • Enabled pod teams to generate insights on-demand

  • Implemented measurement framework to track impact of use cases

Transformation Roadmap

  • Defined a 2.5-year MarTech transformation roadmap with 80+ initiatives

  • Prioritized platform development, data integration, and marketing process scale-out

Benefits

  • A unified vision for personalized customer marketing at enterprise scale

  • Clear opportunity sizing to align leadership and accelerate adoption

  • Agile pods established to test and scale personalization in real markets

  • Multi-year value capture plan aligned to sprint execution

  • On-demand customer data and insights enabling rapid experimentation

  • A structured testing environment to measure impact of use cases

  • Strong cross-functional alignment across brands, regions, and leadership

Impact

  • ~$250 million projected cost savings from process and platform efficiencies

  • ~15% projected revenue growth via consumer-centric marketing approach

  • 80+ initiatives included in a 2.5-year MarTech roadmap

  • 100% leadership buy-in for a unified digital transformation vision

Customer

A multinational restaurant chain based in the United States, operating thousands of locations across multiple regions. With rapid digital adoption, rising commodity and labor costs, and a major consumer shift toward delivery platforms, the company needed a modern, data-driven strategy to strengthen customer engagement and drive revenue growth across channels.

Business Objective

The customer wanted to:

  • Drive transformative customer engagement using AI and personalization

  • Build a unified customer data strategy to identify and target prospects across channels

  • Deliver omnichannel, tailored experiences that increase restaurant visits

  • Expand value-added products and services based on customer insights

  • Develop a business and MarTech strategy capable of bottom-line impact

  • Create a 360-degree customer view combining first- and third-party data

  • Enable real-time personalization to drive incremental revenue and growth

Scope of Services

BXI partnered with the customer to design and implement a data-driven marketing and personalization engine, including:

AI-powered data engine:

  • Built a 360-degree customer profile by combining first-party data with Epsilon third-party data

  • Assigned unique customer IDs to enable precise targeting and engagement

  • Created insights to identify new revenue opportunities at customer and segment level

CDP integration and MarTech activation:

  • Connected Epsilon identity to a new Salesforce CDP

  • Optimized Salesforce Marketing Cloud for email, mobile and digital engagement

  • Implemented Marketing Cloud Personalization for real-time experiences

  • Enabled Marketing Cloud Intelligence for advanced analytics

  • Streamed and modeled data into a unified lakehouse to enable personalization, segmentation and enrichment

Real-time automation and insights:

  • Delivered real-time data integrations to power personalization engines

  • Enabled real-time insights for demand forecasting, supply planning and new product launches

Benefits

  • Unified and enriched customer identity across digital channels

  • Personalized engagement driving repeat visits and loyalty

  • Real-time personalization across email, app and digital touchpoints

  • Advanced analytics enabling new revenue opportunities

  • Unified data architecture enabling smarter segmentation and targeting

  • Real-time insights for product launch and pricing decisions

  • Scalable MarTech foundation connecting data, personalization and execution

Impact

  • 550 million dollars incremental revenue opportunity over five years

  • Real-time personalization across customer journeys

  • Unified lakehouse architecture enabling smarter segmentation

  • Continuous real-time insights improving product launch and regional decisions

 

Customer

Healthcare Digital Transformation for IT Efficiency became a priority for a leading US health provider after a major merger expanded its operations and increased demand on IT services. The health system needed a digital model aligned with care outcomes, not technology-first decisions.

Business Objective

The customer wanted to:

  • Improve IT efficiency across a large, multi-entity health system

  • Strengthen digital experience for clinicians and care providers

  • Align technology investments to business goals and the care roadmap

  • Support growth following a major merger and market expansion

  • Modernize IT operations without disrupting active clinical workflows

  • Enhance digital enablement for nurses and frontline care teams

  • Build a foundation for scalable data, trust, governance, and security

Scope of Services

BXI partnered with the health system to:

Strategic IT Alignment

  • Worked directly with business leaders to understand care roadmaps and goals

  • Mapped technology investments to clinical and operational needs

  • Shifted the model from “technology first” to “outcome and use-case first”

Digital Enablement for Clinical Staff

  • Prioritized high-impact use cases in nursing workflows

  • Implemented solutions to reduce friction in daily tasks

  • Used third-party implementation vendor to measure caregiver experience and feedback

  • Improved frontline digital tools to reduce effort and improve productivity

Efficiency and Governance Improvements

  • Focus on data management, trust, and governance

  • Built the foundations for digital scaling across the merged organization

  • Established processes to support a larger portfolio of services

Benefits

  • Better alignment between business goals and IT execution

  • Digital solutions prioritized based on care impact, not technology trends

  • Reduced friction in clinical workflows and nursing tasks

  • Strong foundation for scaling digital services across merged entities

  • Built reliable governance for data management and trust

  • Improved caregiver experience measured through direct feedback

Impact

  • 45 percent cost efficiency gained through improved data management, trust and governance

  • 30 percent productivity gain through enhanced digital engagement for clinicians

  • Improved digital experience for care teams using targeted implementation and feedback loops

Customer

An India headquartered multinational steel manufacturing giant and has operations in 26 countries and have a commercial presence in over 50 countries with employees across five continents. It is Europe’s 2nd largest steel producer.

Business Objective

  • Provide a scalable skilled resource pool
  • Innovation delivery model taking advantage of Automation, Self-Healing, and Auto healing.
  • Support Data & Analytics
  • Tool Rationalization
  • Infrastructure Modernization

Scope of Services

  • Multilingual Technology WPS
  • Application Service Desk – 24×7 Service desk support for 300+ applications delivered from 4 client locations in India.
  • On Premise Support in 3 client manufacturing locations across India
  • Dedicated Operations Management Centre at Mumbai office
  • Delivery Locations: 4
  • Volumetric Data: 29,000 tickets/ monthly; 40,000+ Users; 4 Contact mediums
  • English + Indian Languages support

Benefits

  • Dedicated Regional Service Delivery Model
  • Business aligned Smart Ops to focus on Self Service, Self-healing, and auto healing
  • Unified Operation Centre that Service Desk L1 & L1.5 and Tool Consolidation
  • SmartOps rollout for Monitor, Detect, and Resolve proactive events across tracks,
  • Digital Services Hub – Single Point of Accountability
  • Process Efficiency – through SOPs and improved FCR

Impact

  • 95% Reduction in time for gate pass
  • 20% Increase in First Call Resolution
  • Consolidation of two different Service Desks resulting in a Centralized service desk – giving the client a single source of accountability

Customer

A well-known American restaurant chain specializing in pizza and pasta, serving customers across dine-in, takeout, and delivery channels. Known for its wide menu, strong brand presence, and national footprint.

Business Objective

The restaurant wanted to expand its value-added products and services to strengthen customer loyalty and increase repeat visits.
Key goals included:

  • Delivering personalized customer experiences across channels

  • Building a modern MarTech strategy

  • Improving customer engagement and loyalty

  • Driving revenue growth through tailored experiences and promotions

  • Competing effectively with digital-first delivery platforms

Scope of Services

The project focused on enabling next-generation customer engagement through:

Digital & MarTech Strategy

  • Assessment of current customer engagement model

  • Identification of gaps in customer personalization

  • Modern MarTech roadmap creation

Customer Experience Transformation

  • Unified customer journeys across app, web, in-store, and delivery

  • Personalization engines for offers, promotions, and menu recommendations

Real-Time Insights & Automation

  • Real-time automations across marketing and operations

  • Intelligent insights to anticipate supply & demand

  • Predictive recommendations for new product launches

Benefits

Real-Time Automations & Insights

  • Real-time data helped anticipate supply and demand across regions

  • Faster identification of trending menu items

  • Enabled smarter, localized promotions

  • Supported quick launch of new products

  • Strengthened customer lifetime value

Impact

$550M incremental revenue opportunity over 5 years

Driven by personalization, targeted marketing, and customer engagement initiatives.

Additional Impact:

  • Increased visits across dine-in and delivery channels

  • Higher customer retention

  • Efficient campaign performance through automated segmentation