Customer

This GCC IP monetization case study showcases how a Global Capability Center (GCC) enabled a global software and technology enterprise to convert acquired intellectual property into revenue-generating digital assets. The customer is a multinational software organization that established its Global Capability Center to centralize product engineering, innovation, and IP monetization initiatives.

The initiative demonstrates how a GCC can evolve beyond a cost-focused delivery model into a strategic innovation and commercialization hub. By modernizing legacy products, embedding AI capabilities, and accelerating go-to-market execution, the organization successfully transformed its IP portfolio into scalable commercial offerings while driving measurable business outcomes.

Business Objective

The primary objective of this GCC-led IP monetization program was to reduce dependency on legacy products and unlock new, scalable digital revenue streams.

Key objectives included:

• Diversifying the organization’s revenue profile

• Monetizing existing software assets and acquired intellectual property

• Modernizing products with AI-enabled capabilities

• Expanding service offerings and commercial engagement models

• Improving global product roadmap alignment and market responsiveness

This transformation repositioned the Global Capability Center as a growth enabler rather than a traditional support function.

Scope of Services

BXI Technology partnered closely with the customer’s Global Capability Center to deliver an end-to-end IP monetization and product transformation program. The scope of services included:

• Assessment and rationalization of acquired IP and legacy software assets

• Product modernization focused on scalability, performance, and innovation

• Establishment of innovation centers to accelerate roadmap execution

• Creation of a dedicated customer success capability to improve renewals, cross-sell, and up-sell performance

• Product engineering investments to infuse AI and advanced analytics into core platforms

• Commercial enablement to support new engagement models and indirect sales channels

• Global delivery support across multiple geographies with optimized sourcing timelines

The program emphasized rapid execution while maintaining product stability, market relevance, and long-term value realization.

Benefits

• Diversified revenue streams through structured IP monetization

• Improved customer retention and renewal outcomes

• Faster product innovation cycles enabled by modern engineering practices

• Reduced operational inefficiencies from legacy product structures

• Enhanced commercial reach through partner-led and indirect channels

• Stronger alignment between product strategy, engineering, and go-to-market execution

Impact

• 7 solution areas successfully commercialized

• 6-month sourcing and integration timeline achieved

• 14+ global customers onboarded

• Major product releases delivered within 12 months of IP acquisition

• Software labs established across 2 continents and 14 locations