Introduction
E-Commerce Platform Modernization enables retailers to scale digital growth by unifying fragmented commerce systems, partner integrations, and data flows. This case study highlights how a global apparel retailer built a unified commerce foundation to improve visibility, governance, and decision-making across its multichannel ecosystem—driving sustainable digital revenue growth.
Customer
A global apparel e-commerce business expanding its multichannel and partner-led digital commerce ecosystem. The organization relied on multiple internal and external applications to support high-volume digital transactions and partner integrations.
Business Objective
The customer aimed to strengthen digital commerce growth by enabling unified commerce capabilities across channels and partners. Key goals included improving end-to-end process visibility, enabling faster decision-making through integrated data, establishing governance across e-commerce integrations, and supporting scalable growth across high-velocity digital sales channels.
Scope of Services
BXITech supported the customer by defining an integrated e-commerce strategy and execution roadmap. This included assessing integration gaps across internal systems and partner platforms, designing a unified commerce integration architecture, and defining governance models for orchestration and control. BXITech helped evaluate and select a right-fit integration platform, ensuring alignment across business, technology, and ecosystem needs. A robust integration plan was created to support scalability, performance, and operational visibility across the e-commerce ecosystem.
Benefits
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Improved end-to-end visibility across digital commerce processes
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Faster partner onboarding and integration
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Better decision-making through unified commerce data
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Stronger governance and integration control
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Scalable digital commerce foundation
Impact
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~30% growth in digital commerce share of total sales (2019–2021)
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Channel partners achieved faster growth and higher profitability
